Macy’s is considering a collaboration with Maluma for several years, according to Durand Guion, the company’s vice president of fashion. Her 61 million Instagram followers and distinctive personal style were certainly factors, but it was Maluma’s enthusiasm for creating the collection that sealed the deal. “We were giddy after the first meeting because it wasn’t just easy, it was fun, and we felt it every step of the way,” Guion said.
“He’s never afraid to try anything – he’ll try on a women’s coat and be like, ‘I want this, let’s do this,'” Hilda Batayneh, executive creative director at Reunited Clothing, told about its openness throughout the design. to treat. “The line is really Maluma. When you look at him, you can see him or bits of him in every room.
Building an empire
Ten years ago, at 16, Maluma decided to devote himself to music, as opposed to football, his first passion. Around this time, he went from playing in quinceañeras in Medellín to playing in stadiums. In 2018, the same year he sold Madison Square Garden, he won the Latin Grammy Award for Best Pop Vocal Album for “FAME.” He has collaborated with Shakira, Madonna and The Weeknd, among others.
Yet with all of his accomplishments, Maluma found himself wondering what was next.
“I’m building my empire,” he says, in a melodious paisa accent, the Colombian inflection that rises and falls in a singsong manner. “If I don’t do it now, during the most productive time of my life, before you know it, time will pass.”