The big calls that shaped Europe’s top flight: how Juventus rose to the top


Cristiano Ronaldo’s transfer from Real Madrid to Juventus in 2018 sent shockwaves through the footballing world, with his €100m arrival firmly establishing the Italian side as a major force in the transfer market.

Ronaldo had just fired Los Blancos to three successive Champions League titles and left the Bernabeu having eclipsed all of the club’s previous legends to become their all-time top scorer.

Not only did the Portuguese bring goal guarantee with him, but he also helped lift Juve into a different stratosphere in terms of global appeal. Few players, after all, inspire Ronaldo’s type of fandom.

The icon also proved to be a success on the pitch as he became the fastest in Juventus history to score 100 goals for the club. Unfortunately, his arrival coincided with a general decline in Juve’s fortunes, which saw their domestic dominance slip and their European aspirations dwindle.

There is no doubt, however, that Ronaldo has helped elevate Juventus into a different business dimension.

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