POLA to rapidly expand duty-free presence in Hainan after launch in July

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POLA is a premium skin care brand and the flagship of the Japanese cosmetics maker. It is expected to be launched on Hainan Island for the first time in July.

In line with the company’s plan to rapidly expand into the popular vacation destination, the company said it will continue to expand its presence in downtown and airport stores.

This expansion follows POLA’s tremendous success in the Chinese market in recent months.

In the first quarter of this year, the brand’s sales were up 120 percent – about 1.35 billion yen (US $ 12.2 million) – compared to the same period a year earlier. The company said it has seen growth in both its physical and e-commerce sales channels.

He attributed POLA’s high growth rate to its growing reputation in China as an ultra-prestige skin care brand backed by high-tech skin science.

“POLA is resonating with Chinese customers who are looking for high-tech luxury skin care that delivers a sensory use experience with highly effective results. BA series is very popular with Chinese consumers with BA lotion and cleanser being the most preferred items ”, said Mengfuan Tan, director of POLA ORBIS Travel Retail Limited.

Despite the implications of COVID-19, the company expects POLA sales to increase every quarter of this fiscal year.

The company is preparing to launch new products in the second half of the fiscal year, including the addition of new items for the BA series in July.

Besides POLA, the company also believes that there is huge potential for Jurlique, its organic skin care offering.

Jurlique was founded in Australia in the 1980s and was acquired by Pola Orbis in 2011 for US $ 300 million to strengthen its position in Australia, New Zealand and South East Asia.

The brand has been present in Hainan since 2014 and exhibited strong growth rates in 2021 thanks to its drive to increase brand awareness in China, which included e-commerce initiatives such as live streaming.

“We would like to build on this momentum and make Jurlique the desired holistic brand for conscious consumers who want natural skin care with lasting values” Tan said.

These results push the company to make China a “priority market” And expand its points of contact with Chinese consumers.

“China is a very important market for our group, not only POLA but also Jurlique and other brands. Therefore, we are aiming for sustainable and successful business expansion both in China and duty free ”,Tan said.

While the travel retail market is currently experiencing difficult conditions due to a significant reduction in international flights, the travel retail market in China has boomed thanks to domestic tourism.

In January, the company established a dedicated Hong Kong-based travel retail business with the aim of expanding its presence in China through its lucrative travel retail market.

By fostering the growth of its brands in China, the company is preparing to conquer the international market once global travel resumes after the pandemic.


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