Paisley drama students are taking part in a fashion special this weekend to model a new line of clothing at M&S.
Talented members of the local PACE group will join representatives of JAEGER at the event to raise funds for the theater company.
The in-store fashion show at M&S Braehead will feature the new clothing collection on Friday and Saturday 13th and 14th May.
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This is Braehead, along with 13 other stores across the UK, stocking JAEGER in its clothing department.
Locals are invited to attend and experience the new lineup while supporting local theater students.
Money raised from the event will be used to build a new theater in Paisley.
Theater students and JAEGER representatives will model the looks for the new range and an M&S Insider will accompany the show, giving an overview of the pieces chosen for the show.
The parades take place between 10 a.m. and 4 p.m. this Friday and Saturday with half-hour shows starting every hour on the hour near the women’s department.
Jenni Mason, Artistic Director of PACE Youth Theatre, said: “We are delighted to be working with M&S Braehead to help them launch their new JAEGER range in store.
“PACE has a long-standing relationship with M&S, which provides our members with the opportunity to get involved in unique and exciting opportunities.
“As a small charity, we have benefited immensely from the generosity of M&S and its customers, and we are extremely grateful for their continued support of our work.”
Fiona Lambert, Managing Director of JAEGER, added: “Our expansion into M&S Braehead is the latest exciting step in JAEGER’s journey within the M&S family.
“We have reinvented the brand, keeping Jaeger’s values but designing it for today’s lifestyle. We have been delighted with the response from customers, from those who have cherished the brand for years to those who have recently discovered our new collections.
“With our dedicated store environment within growing M&S, we look forward to inviting customers to meet our team of style experts and experience the timeless quality and effortless elegance of JAEGER products, both in-store and on M&S.com.”
Kirsty Warwick, Store Manager at M&S Braehead, is also looking forward to the event. She explained: “At M&S Braehead, we pride ourselves on providing our customers with quality clothing and stylish fashion.
“People love JAEGER so much and we can’t wait to provide Glasgow shoppers with the latest collection, complementing and expanding our range of clothing.
“We are thrilled to be able to put on a show for our customers and help PACE students raise funds for their new theatre.
“We have been fortunate enough to work with many of our PACE models in the past and it is great to see them back in store showcasing the fabulous new range for passing customers, giving them the opportunity to imagine themselves in outfits.”
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