National Beer Day inspiration tips for designing presentation slides

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National Beer Day celebrates the day in 1933 when the Cullen-Harrison Act was signed into law, rescinding the ban on the sale of beer in the United States.

Reminiscent of a famous Corona beer video ad. In the product’s now-familiar tropical seascape, a dark-haired man and woman sit on beach chairs with their backs to the camera, facing the waves. The man is on the left, the woman on the right; between them is a coffee table on which rest two bottles of Corona beer, each topped with a wedge of lime.

After a moment, a tall, slender, tanned blonde girl wearing a tiny white bikini enters the scene from the right and slowly crosses over to the left. The man’s head turns and follows the blonde until she leaves the frame. After he leaves, the man’s head comes back face to face. After another moment, the seated woman’s hand reaches up, takes the lime wedge from the man’s bottle and throws it in the man’s face. Throughout the scene, the brunette’s head never turns.

The commercial was so successful that Corona produced a sequel.

The setting and the positions of the man and the woman are the same as in the first version. In this version, the beer bottles are placed in an ice bucket and capped. After a moment of silence, a handsome, muscular young man enters the scene from the left and slowly crosses to the right. This time, the woman’s head turns and follows the young man out of the frame. As she looks away, the seated man reaches into the ice bucket, picks up the bottle closer to the woman, shakes it vigorously, then puts it back in the bucket. His head comes back face to face, but his arm reaches for the ice bucket and pulls the bottle closer to the man, leaving the bottle shaken for him. Then her arm reaches out again and hands a bottle opener to the man.

In addition to the classic battle of the sexes triangle, the ad plays on the theory that women have peripheral vision, while men have tunnel vision due to our origins as cave dwellers. The widely held theory (you can find thousands of search items on the web) is also expressed in the book Why men don’t listen and women don’t Read Maps: How we’re different and how to fix itwhich posits that primitive men, as hunters, had to focus narrowly on their prey, while primitive women, as nurturers, had to have a wider field of vision for the safety of their children.

Either way, all men and women share one characteristic regarding their vision: the eye hair trigger reflex to visual stimuli. Whether in tunnel or peripheral vision, all human eyes react involuntarily to new images. This immutable fact plays a vital role in presentations.

As soon as a new graphic appears on a presentation screen, the eyes of every person in every audience immediately rush to look at it, involuntarily. At this same time, most of the presenters are still talking. Because the audience’s eyes are more sensitive than their ears, they focus on the graphic and lose the presenter’s words. The audience stops listening.

If instead the presenter pauses and gives the audience time to absorb what they are seeing, the presenter is holding the audience’s attention.

Combine Corona beer with the classic Coca-Cola slogan: give your audience a refreshing break.

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