With determination and hard work, Dr. May Ikeora created her brand to close the market gap with affordable skincare products for women of color.
With extensive experience as a self-employed businesswoman in Africa and Europe, Dr. May Ikeora is an academic researcher, author and former beauty queen. Dr. May Ikeora has built a strong 17-year career in women’s rights, anti-human trafficking, migration and peacebuilding as a passionate activist. Due to her determination and constant desire to stand up for women and girls, she has caught the attention of various reputable organizations including the United Nations, African Union, and governments, among others. With a far-sighted vision and an entrepreneurial spirit, Dr. May Ikeora accumulated a wealth of business knowledge and diligently tried to achieve global recognition.
Having witnessed a beauty identity crisis in the black community, where beauty ideals are geared towards skin bleaching, she strives to educate people of color through various campaigns about the dangers of bleaching. and the importance of choosing a well-researched brand made with people. -of-color in mind. Dr. May Ikeora began working diligently to build the confidence of black women and stand up for them when she realized how beauty is intertwined with how girls feel about themselves and the role they play in their different communities. Through L’Avyanna, May advocates for the empowerment of African women and girls by improving existing perceptions of beauty standards to be more inclusive of diversity.
Dr May Ikeora has achieved great success as a Registered Skincare Formulator and Formula Botanica UK Tutor while developing a career in international human rights, particularly those relating to women, and writing several books on modern slavery (trafficking in human beings). She incorporates the latter into the ethics of her beauty business.
I have been motivated in my career in the field of human rights, which spans approximately 17 years of work in Africa and Europe. In the cause of my work, I have been most inspired by my advocacy with girls through the “Raising Girls Project”says Dr. May Ikeora.
In addition to her desire to advocate for women and girls, she recognized a market gap for women of color for affordable quality skincare products, especially in diaspora communities outside of India. Africa, where skincare products for people of color are lacking in the mainstream. Chains. The gap inspired her to create a reputable and competitive skincare essential brand, L’Avyanna, with a mission to make it accessible, affordable, and of high quality for women and men of color. Over time, L’Avyanna has become a well-known global brand and strives to continue to grow.
Apart from offering top-notch skincare products, Dr. May Ikeora’s ideology behind founding the company is to build the confidence of its target audience while advising them to believe in themselves and to feel comfortable with their skin color. Moreover, as a multi-faceted personality, Dr. May Ikeora holds a Ph.D. in Law from the University of Hull, UK, and has become an influential figure in her community, inspiring Black women founders to embrace the challenges and dedication that come with pursuing their life goals.
For more information, click on the website www.lavyanna.com.