Homegrown Label Bacca Bucci brings AI to shoes

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The human foot is a masterpiece of engineering and a work of art

Leonardo DeVinci

Born in Delhi, Bacca Bucci (baa-ka: bu-ki) is a footwear brand for people with a distinct style. They draw inspiration from global catwalks and the local fashion scene to create a colorful and eclectic range of shoes and accessories, allowing people to breathe new life into their wardrobe with bold and bright design.

“We invested our efforts and time in the footwear industry after going through a lot of analytical report files and a lot of research data, because shoes don’t have a specific season. It’s like a mood , an emotion”, explains Anuj Nevatia, co-founder and director of Bacca Bucci. “We have always had the vision of sounding the best with the best of everything we can offer. Even today, after nine years of success, the mission and vision stand tall and straight with the flags flying high.

Bacca Bucci’s philosophy is centered on variety, quality and cost control. The digital-first brand strives to consistently introduce funky designs, ensure a long-lasting fit and finish, and source direct from manufacturers. Combining this with a region-centric approach, they aim to position India as a global footwear leader.

Although they offer shoes that meet the needs of teenagers and adults, Bacca Bucci mainly focuses on categories in which “young people” are at the top of the list. The motive is to cover more audiences with the best effort, least hassle, and better future opportunities.

“We have something for everyone, with each product focused on the region”

Anuj Nevatia

For example, they have high-end pop color sneakers for urban customers, snow boots for Kashmir/Northeast people, and sports shoes for tall feet.

A touch of technology

With a focus on technology and quality, the company is fully aware of India’s potential to disrupt the global premium footwear market. The brand uses technology to eliminate sizing issues by testing different types and sizes of Indian feet. It also uses data analytics to analyze customer feedback and make appropriate changes. Moreover, by introducing new payment methods, such as BNPL (Buy-Now-Pay-Later), they alleviate the transactional concerns of customers.

Bacca Bucci is a strong supporter of “Make in India”. They believe that India is a land of opportunity when it comes to producing high quality shoes. The brand now strives to incorporate “Made in India” innovations and technology into its products to meet the needs of today’s stylish people who care about their personality and trends.

Enter the AI

More recently, Bacca Bucci announced that it is addressing design challenges with the help of AI. “The design has benefited from AI. This technology gives the brand information to predict upcoming trends, colors, choices and design. Based on the results, their designers can decide on new launches,” explains Nevatia.

The AI ​​system can follow the structure of the market and focus on targeting consumer needs with in-depth analytical data and records and provides us with analysis report. This is handy for product design, marketing and creativity plans, and customer service.

The AI ​​system provides opportunities to increase human creativity. Campaigns can be designed to deliberate the purpose of the right time, experience, and place. The best customer experience comes from the fusion of machine-driven analytics and human creativity. This translates into better revenue and better profitability.

“AI has mass market potential and various segmented tools for better functioning. It reduces the time needed to complete a process/task. We aspire to inspire the whole working process and make it fully AI-driven. If this is done, things can be more automatic, rigid, active, and handled systematically. Like any lightweight, purpose-built automation, a full understanding of the processes, including the process design, can be implemented,” says Nevatia. “When I think of the future, I think of growth, better opportunities, industry and market expansion, and eventually the management of all relevant services.”

The road ahead

Over the past year, Bacca Bucci has served over five million Gen Z and Millennials. They aim to close the current fiscal year 22-23 at 100% year-over-year. Bacca Bucci aims to continue growing as one of India’s best and oldest D2C brands. Having registered a pan-Indian presence, the company is now eyeing a big expansion overseas, starting with baccabucci.ae in the UAE and other countries.

The brand also prides itself on being environmentally conscious, doing its part to create sustainable products. She will soon launch styles that will be made of 100% recycled plastics and rubbers. In the meantime, they have already stopped using single-use plastics for packaging and hope to be a 100% single-use plastic-free brand by December 2022.

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