Highlights from today’s Apple event

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The new smartphones – the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max – don’t include any design changes or breakthrough features, at least compared to the 5G announcement of the ‘last year. There was no iPhone without a port or Touch ID under the screen. There was also no once classic Apple line: “one more thing.”

Instead, the event marked a return to basics for Apple, with predictable improvements that included better cameras, longer battery life, and faster processing on its devices. Still, there were a few nice new additions, including a jaw-dropping storage option for Pro models and a new Portrait mode for shooting videos. And, contrary to some rumors, Apple has made upgrades without increasing the base price of its various models.

The stakes were high for Apple (AAPL) on the way to the event. IPhone continues to be a major revenue driver for the business and remains at the heart of its product ecosystem. The event also occurs with some uncertainty: A A U.S. judge ruled last week that Apple can no longer ban app developers from directing users to payment options outside of the App Store. The company is subject to antitrust review by regulators in the United States and abroad. And Apple has recently faced weeks of controversy over its approach to addressing child exploitation.

On Tuesday, Apple tried to overtake this. Here’s a look at what has been announced:

iPhone 13 Pro and iPhone 13 Pro Max

The high-end iPhone Pro line was arguably the highlight of Apple’s event, at least among iPhones. The 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max feature Apple’s new and powerful A15 Bionic chip, which Apple claims is “the fastest processor of all. smartphones “. This will give the iPhone enhanced machine learning capabilities, such as real-time video analysis and the ability to analyze text on a photo.

Pro devices pack a five-core processor with 50% faster graphics – an upgrade that many gamers will love – as well as a bright Super Retna XDR display with a faster refresh rate, a battery life of up to day and an option for a terabyte of storage, doubling the previous maximum storage capacity.

The camera system has also received a solid refresh. It comes with a new 77mm telephoto lens with 3 times optical zoom, as well as new wide and ultra-wide cameras.

The Pro and Pro Max start at $ 999 and $ 1,099 respectively. (The iPhone Pro Max with a terabyte of storage costs $ 1,599.) The phones come in graphite, gold, silver, and sierra blue. The entire new iPhone lineup will start shipping on Friday, September 24.

iPhone 13 and iPhone 13 mini

6.1-inch iPhone 13 and 5.4-inch iPhone 13 mini come with the same A15 Bionic chip as the Pro line. It also has a dual camera system, arranged diagonally, and with more durable batteries. Apple said the iPhone 13 will last 2.5 hours longer than the iPhone 12, and the iPhone 13 mini will last 1.5 hours longer on a single charge.

Other updates include a more efficient display, a new 5G chip, and a tool called Cinematic Mode, which looks like the popular Portrait mode feature but for videos.

The iPhone 13 mini will start at $ 699 for 128GB (more storage for its base model than ever before) and the iPhone 13 will cost $ 799, starting with 128GB. Smartphones come in five new colors: pink , blue, black, white and red.

iPad and iPad mini

Kind of a surprise, Apple has presented updates to its iPad and iPad mini lineup. Under the hood, the 10.2-inch iPad has a powerful A13 chip with 20% faster performance than the previous model. Apple says it is now 3 times faster than a Chromebook.

The updated iPad comes with a new 12 MP ultra-wide camera with Center Stage, which uses machine learning to adjust the front camera during FaceTime video calls, and additional support for accessories that works with the first generation Apple pencil. It also supports a True Tone feature that adjusts the screen color temperature to the ambient lighting.

The 8.3-inch iPad mini now comes with smaller bezels, more rounded corners, improved cameras on the front and back, an Apple Liquid Retina display, USB support – C, magnetic support for Apple Pencil, updated speaker system, and new colors, such as pink and purple.

Full size The iPad costs $ 329 for 64GB storage, which is double the storage typically provided on an entry-level iPad. For schools, the device costs $ 299. Pre-orders begin Tuesday and shipments begin next week. The iPad mini starts at $ 499.

Apple Watch Series 7

Apple has unveiled the new Apple Watch Series 7, a slimmer device with a larger screen than its predecessor. The new watch has a 20% larger screen than the Series 6. It can show 50% more text and also has a full keyboard that you can tap or swipe to type in text messages.

The Apple Watch Series 7 starts at $ 399 and will be available later this fall.


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