Sportswear brand FILA unveiled its fall 2022 campaign featuring American model and socialite Hailey Bieber photographed by a fashion photographer Renell Medrano. In charge of styling were Hailey and Dani Michelle. For the campaign Bieber models a range of archives FILA staple pieces and styles including a crew neck sweatshirt, pullover vest, oversized utility pants and puffer jacket. The campaign celebrates the spirit of the 90s.
My style is constantly evolving and FILA creations are timeless and perfectly complement my everyday wardrobe. I am grateful to have the opportunity to work closely with the brand to create these iconic pieces and present them in a way that feels like a true reflection of my personal style. –Hailey Bieber
Hailey has an enviable and oft-imitated street style, and she has quickly established herself as a fashion icon for this generation. As a brand, we have always celebrated individuality and the willingness to take risks in design. Hailey is fearless in her fashion choices, with versatility, authenticity and originality in her style expression. FILA is a natural part of Hailey’s closet and it was only natural to work together on this new campaign. – Gene Yoon, FILA World President