Filmmaker The Greatest Showman directs new commercial for Wren Kitchens with Humber Bridge backdrop


Wren Kitchens released a brand new commercial in time for 2022 – and it’s performed by a Hollywood name /.

The announcement is directed by the Golden Globe and Academy nominated filmmaker in Michael Gracey, best known for The Greatest Showman.

After working closely with movie stars such as Hugh Jackman, Zac Efron, Michelle Williams and Rebecca Ferguson, Michael quickly became familiar with Wrens’ roots in Lincolnshire and Yorkshire for a project he worked on. with Wren Kitchens.

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Michael directed the commercial which features phenomenal dance sequences that you would likely see on the big screen rather than in a kitchen showroom.

And towards the end of the ad, viewers may notice a very familiar landmark.

Amidst fireworks and a dance sequence, the backdrop of the Humber Bridge appears in the dark twilight of the night.

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Michael Gracey performed the 2017 box office smash The Greatest Showman. Now he has turned to directing a TV commercial for Wren Kitchens.

A spokesperson for Wren Kitchens said: “Get your dancing shoes ready as the all-new Wren Kitchens 2022 TV commercial hits screens this weekend.

Michael Gracey, alongside choreographer Ashley Wallen, designed the routines for The Greatest Showman and Cinderella.

“Each kitchen display is transformed into an ongoing magical sequence with the action taking place on the soundtrack to Sammy Davis Jr’s ‘If They Could See Me’, from the 1966 Broadway musical Sweet Charity.

“The 39-piece orchestral accompaniment was re-recorded at the famous Abbey Road Studios.

The opening scene sees Chrissy and Josh running hand in hand towards a Wren Kitchens showroom, before their imaginations ignite and they are greeted by Team Wren on a Hollywood-style staircase. .

Iconic Humber Bridge backdrop sparkles in new Wren Kitchens TV commercial

“As they dance in the showroom, they assemble kitchen units, slide across countertops, bang closed dishwashers with their buttocks, and use the amazing kitchens on display as their third dance partner.

The performance then returns to Chrissy and Josh at home in their Wren dream kitchen.

The grand finale ends the couple’s excitement as they dance atop a fleet of Wren trucks backed by spectacular fireworks display against the iconic Humber Bridge which pays homage to the Wren roads of Yorkshire and the Lincolnshire. “

Hollywood director Michael Gracey said: “The experience working with Wren was fantastic – they totally embraced the idea of ​​turning their kitchens into a stage.”

You can watch the ad here.

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