Liquid, the recently launched collaboration with Tom Dixon, received the Best Fluid Form award.
Soft, flowing shapes, generous forms and a radical departure from the current trend of sharp-edged geometric pieces have earned VitrA and renowned British designer Tom Dixon the prestigious recognition of the design community.
Wallpaper* magazine’s annual design awards select the best and most innovative new products, and the Best Fluid Forms award was given to the new Liquid bathroom collection. Liquid launched in late 2021 and is on display at VitrA’s new flagship showroom in Clerkenwell, London.
Contemporary without being out of the moment, Liquid is a complete bathroom collection that includes sinks, faucets, showers, tiles, accessories and furniture. Inspired by the way water flows, Liquid has soft, curved edges. Pieces can be used together or individual elements can be selected as a focal point. Recognizing today’s consumer interest in slim, scaled-down designs, VitrA and Tom Dixon have created the opposite, incorporating thicker, softer lines inspired by elements of pop art.
While the overall design is pared down, the functionality is intuitive, so users instinctively understand how to use products such as faucets and showers. Curved shapes reduce the number of hidden spaces, so cleaning is quick and easy – vital in a post-pandemic world.
VitrA’s world renowned manufacturing expertise brought the design to life. “Ceramics can change shape and size when fired, especially with large pieces,” says Margaret Talbot, VitrA’s marketing manager for the UK and Europe. “Our expertise and top-notch production facilities allowed us to bring Tom Dixon’s unique concept to life.”