Amazon set to steal Jumia, others’ market share


Amazon is poised to steal some market share from major e-commerce players in Nigeria such as Jumia and Konga.

Leaked documents revealed that the company plans to expand into five new countries in Africa, South America and Europe. The five countries include Belgium, Chile, Colombia, Nigeria and South Africa according to a report by

The company is investing in long-term growth even as it cuts parts of its retail business in the United States. Amazon currently has marketplaces in 20 different countries.

The rollout schedule revealed that the company is expected to roll out to Nigeria in April 2023.

“The schedule for deployments has been detailed in an internal calendar: the Belgian market, called Project Red Devil, is scheduled for the end of September,” the report said.

“The one in Colombia, dubbed Project Salsa, is scheduled for February 2023. South Africa, codenamed Project Fela, is also expected in February 2023. The market in Nigeria is expected to launch in April 2023. This project shares the name project Fela code with South Africa. Chile is also scheduled for April 2023. This shares the Project Salsa name with Colombia.

“All countries plan to launch with their own marketplace and access Amazon’s fulfillment service called Fulfillment by Amazon, one of the documents reads.”

According to the report, Amazon’s Prime membership program is expected to be available after the company’s launch in Belgium, while the other four countries will get it shortly after their introduction.

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